The seedstock industry’s only purpose is to drive genetic change in the commercial cattle industry by breeding and developing bulls with balanced traits and bred-in profit drivers that add value at the ranch and beyond. Their efforts and dedication are vital to an industry challenged with producing a product that must excel in varying environments, with differing management practices, balanced with maternal and terminal requirements, all while performing in the feedlot and consistently delivering an enjoyable eating experience for the consumer. Not an easy job to say the least.

You’ve worked for years, in some cases for generations, at constant genetic improvement. It would be hard to measure the time and money you’ve invested in genetics to ensure your commercial customers can confidently buy the bulls you produce each year. But that alone is not enough to differentiate you from your competition. In today’s ever increasingly competitive seedstock business, you’ve got to offer customer service after the sale, including marketing options for your bull customers to capture the value they’ve invested in from your program. That’s where Allied can deliver solutions…

Allied values its relationship with Superior Livestock Auction, providing its bull customers with greater access to the nation’s largest buyer base and the risk management of forward contracting. Clint Berry has worked with buyers and sellers of high quality cattle for more than a decade, building a solid reputation with ranchers and feeders. Along with his growing team of Superior Livestock reps, strategically distributed throughout cattle country, Clint works daily in the market to build the supply and the demand for load lots cattle, with added value options that deliver profit throughout each segment of the industry.

If you’d like to add the competitive advantage of providing a marketing avenue that differentiates cattle with bred-in profit drivers with a proven history of capturing the value of the genetics purchased by your customers from your program, contact Allied to put Clint Berry and his team of Superior Livestock reps to work marketing your customers’ load lots of high quality commercial feeders and/or replacement females.

Great partnerships are defined as mutually beneficial relationships that bring both value and strength to each of the participants that they might not enjoy alone. The beef business is full of opportunities, but none of us in this segmented industry can easily maximize success without the help of trusted partners. The Allied business offers a menu of service options to the commercial customers of its many seedstock supplier owners. High reputation partners are key to making these services available and valuable. Just as with the list of Allied ownership we know you will find our growing cast of industry partners a powerhouse and high reputation group built around offering the best products available to the commercial beef industry.