About Us

The seedstock business offers only two important value propositions: Genetic Improvement and Customer Service. The owner/members of Allied Genetic Resources understand this as well as anyone in the genetics business, and that is why Allied works with this committed group in an effort to enhance both important areas. Chosen for their combined reputation for value and service, these producers truly understand that if their customers are profitable in the long term, they have the greatest potential to be successful as well.

We call this our “Full Circle” approach to the beef business. Valuable and ever improving genetics for the commercial beef industry is the foundation. Built around profit potential and simplicity, the nearly 80 independent Allied owners design, build and then service genetic products that set the industry standard for value. In all, more than 6000 commercial bulls will be marketed by this group with a coast to coast spread of suppliers and customers. With multiple options for designed, composited and purebred seedstock developed in nearly every production environment, you can be assured of consistent supply backed by years of successful experience breeding and marketing genetics.

Once the foundation is secured, crucial customer services set our business apart. Allied is designed to work with the customer base of our owner/members. Without advanced service, selected genetics can still fall short of expectation. Everyone involved with Allied Genetic Resources is committed to making sure the customer comes first, maximizing the opportunity to benefit from good choices and quality relationships. Commercial producers all across America are choosing to work more closely with the Allied team because they know we work for them. Whether it is accessing genetics designed for your program’s success, assistance with proven commercial marketing options, strategic alignment with the beef business, or even developing long term strategies, the simple mission of Allied staff is commercial customer success.

Marty Ropp

CEO, Business Development Specialist

Marty Ropp is founder and executive officer of Allied Genetic Resources. Originally from Normal Illinois, the current home office of Allied, Marty grew up in the swine seedstock business but left Illinois in 1982 to pursue his college education in Kansas. There, he received a B.S. from Kansas State University and followed with a M.S. from the University of Missouri. Marty also coached the Livestock and Meat Animal Evaluation teams of the University of Missouri during his five year teaching tenure there. He then held positions as University Extension (Regional Livestock Specialist) for the University of Missouri, and then Michigan State University before coming to the American Simmental Association in 1998. For 12 years and most recently he served as the Director of Field Services for the American Simmental Association located in Bozeman Montana. In addition to coordinating the commercial marketing, seedstock marketing and field staff services of the association, he coordinated and grew the long running ASA Young Sire Evaluation Program.

About Allied Genetic Resources from Silo&Co Productions on Vimeo.

Shortly after moving home to Illinois five years ago, Marty founded the Allied Genetic Resources business. With more than 60 owners specializing in the production and marketing of SimAngus, Simmental, Angus, Red Angus, Gelbvieh Balancer, and now Shorthorn commercial bulls, Allied is one of the largest coordinated seedstock businesses in the US, marketing nearly 6000 bulls annually. Allied currently has five full time employees and is focused on customer service opportunities for the commercial customer base of its ownership. It is designed as a support business for these independent producers, enabling them to offer value added options not easily available to them as individual producers. The commercial customer base of the Allied ownership is around 3500 producers with nearly 600,000 commercial females.

Even though work is his primary occupation and hobby, Marty does find time to do a little hunting and fishing during his travels. He also very much enjoys the time he spends working with educational and youth livestock programs.

email: mropp@alliedgeneticresources.com
phone: 406-581-7835

Clint Berry

Commercial Marketing Specialist

Working as a Superior Livestock Representative, and heading up a SLA Rep Team strategically located across the country, Clint Berry leads Allied's efforts at capturing the value of our bull customers' feeder cattle and commercial replacement females. His efforts provide broader marketing and customer service options for our customers.

Clint is a fifth generation cattleman, whose family operates in southern Missouri and west Texas. His experience within the industry includes steps along the entire supply line, providing the advantage of a wide angle vision of how beef moves from the pasture to the plate. Clint worked as an inspector on the kill floor for IBP (now Tyson) in NE, was a pen rider for Prairie Livestock, Inc in MS, and developed a Red Angus seedstock program and customer base in MO. Prior to joining Allied, Clint served as Commercial Marketing Director of the Red Angus Association of America, working with commercial bull customers, seedstock suppliers, feedyard partners and industry professionals. He graduated from Missouri State University with a BS in Animal Science and stays active in the industry by serving multiple cattlemen's associations including NCBA, TSCRA and MCA.

By partnering with Superior Livestock Auction, Allied provides our customers with: - Greater access to the industry's largest livestock market with nearly three decades of setting the bar for price discovery - A marketing team that understands the value of the genetics our customers have invested in from the Allied owners - Access to buyers aggressively searching for top quality genetics in load lots - A highly reputable and proven marketing source focused on the success of both sellers and buyers

If you're looking for a way to differentiate your cattle from the average, contact Clint & his Rep Team today to take advantage of the industry's largest livestock market and capture the value of your genetically superior cattle.

email: clintberry75@gmail.com
phone: 417-844-1009

Corey Wilkins

Commercial Marketing Specialist

We are very excited to announce that Corey Wilkins has joined the Allied team heading up our sale management services. Corey grew up on a commercial cow/calf operation in Northern Alabama. He pursued a bachelor’s degree in animal science at Kansas State University where he was very active with the livestock judging team and within the department. He then received a master degree at Mississippi State University in stocker cattle nutrition and assisted with the livestock judging team. After his education, he began working with the North American Limousin Association serving as a regional manager where his primary responsibility was breeder education along with helping breeders develop marketing plans for their seedstock. Corey and his wife Kallie currently live on the family farm in Cullman, Alabama. Although work and travel take up much of his time he enjoys still being involved in his family’s operation and he and his wife Kallie operate a small herd or registered Angus and SimAngus cattle.

Corey brings a diverse amount of experience in many sectors of the beef industry and is committed to bringing integrity and a long-term approach to the sale management business. If you are looking to grow your current customer base or need help better marketing your cattle contact Corey for honest, proven Allied services.

email: coreyagr@gmail.com
phone: 256-590-2487

Julie Murnin

Communications Coordinator

Julie Murnin of Huntley, Montana, serves as Communications Coordinator for Allied Genetic Resources. She works closely with owners on program branding and promotion, as well as promotion of the Allied organization.

Julie brings a wealth of knowledge in advertising, promotion and graphic design to the Allied staff and owners. A 2004 Agricultural Communications graduate of Texas Tech University, Julie has worked in the purebred seedstock industry for the past 11 years. As owner of a freelance graphic design company, Julie works with customers nationwide and across many breeds; doing so for the past nine years. She extends her dedication and experience to Allied and its owners.

Services: Ad Build, Logo Creation, Website Design and Annual Maintenance, Digital Sale Book, Facebook Management, Salebook Design and Layout, Sale Marketing Plans, Total Ranch Marketing Plans, Large Format Design, Stall Cards, Semen Guides/Ranch Promotional Brochures Printing and Promotional Pieces.


Rocky Forseth

Rocky Forseth is a third generation cattleman.  His grandparents homesteaded in Northern Montana, and for twenty years the family raised registered Polled Hereford cattle, they had one of the first on-the-ranch bull sales in the state.  In the early 1990’s they turned the family operation commercial and began producing crossbred cattle.  Growing up, Rocky particularly enjoyed evaluating the bulls and genetics used in the operation. This gave rise to his interest in genetics that increased profit,, eventually SimAngus cattle were added to the cowherd. Today, he and his family run SimAngus exclusively.                                                                                         

Rocky attended Montana State University where he graduated with a degree in Animal Science and Livestock Management.  He had internships at Basin Angus Ranch, Reyher Embryonics, served as a State FFA Officer and, was a member of the 2010 Collegiate Livestock Judging Team.  Upon graduation, Rocky went to work for Leachman Cattle of Colorado.  There, he was Herdsman for two years and subsequently worked in Sales and Customer Service. Rocky is also a representative for Superior Livestock Auction. 

Beef cattle production has always been an interest and passion of Rocky’s, but some others include hunting, fishing, horsemanship, and most notably, spending time with his wife, Anna. 

email: Rocky@alliedgeneticresources.com
phone: 406-590-7984

Leoma Wells

Leoma Wells was born in North Fork, CA which just so happens to be the exact center of California, lived on a small farm and was raised in her parent's feed store, Box Feed. From a young age Leoma loved to work with people, just like her Dad, so as her customer service skills developed she took on more responsibility and by the age of 12 she could run the feed store by herself, leading to a dream of one day owning her own business. After high school, Leoma went on to attend California Polytechnic State University in San Luis Obispo, graduating with a Bachelor's degree in Animal Science and minor in Agribusiness. It was during her time at Cal Poly she discovered her passion for beef cattle and switched her long term career goal from equine reproduction to working somewhere within the beef industry. It was at the 2005 NCBA convention that she happened to stop in the American Simmental Association(ASA) booth and visited with Marty Ropp about internship opportunities. The following year, after graduation, ASA offered her a full time position as the media information specialist, which relocated her to beautiful Bozeman, MT. Over her 12 years at the Association, Leoma served in various roles but really found her niche in DNA and data collection. Her primary focus was to educate and assist producers with what programs are best suited for their operation, with regards to both their short and long term goals. It was based on these interactions with producers that Leoma was able to identify a need and potential business opportunity, leading to the creation of Data Genie LLC. Data Genie LLC is a complete data management service equipped with the professional experience and knowledge you have come to trust and rely on. We make the reporting/registering process seem easy, help you set up/implement optimal data collection methods, offer DNA testing guidance, and all while targeting the needs/goals of your individual operations to maximize potential success. Leoma is looking forward to taking Data Genie LLC to the next level by working with Allied and it's customers to submit, provide and deliver the best quality data and information possible. Leoma will also be working with Neogen/GeneSeek to provide education to producers and breed Associations with regards to DNA testing and genomics.                                                                                         

When she's not in front of a computer or working with data, you may find Leoma out on a golf course, spending quality time outdoors, horseback riding, camping, fishing, or playing with her two dogs, Abby and Deetz, all of this alongside her favorite adventure partner, Alex.

email: cattledatagenie@gmail.com

phone: 559-696-4941

Great partnerships are defined as mutually beneficial relationships that bring both value and strength to each of the participants that they might not enjoy alone. The beef business is full of opportunities, but none of us in this segmented industry can easily maximize success without the help of trusted partners. The Allied business offers a menu of service options to the commercial customers of its many seedstock supplier owners. High reputation partners are key to making these services available and valuable. Just as with the list of Allied ownership we know you will find our growing cast of industry partners a powerhouse and high reputation group built around offering the best products available to the commercial beef industry.